In the Top 40

The American Society of Magazine Editors has chosen the Top 40 magazine covers from the last forty years. I’m thrilled to see that John Lennon graces No.1, while, no surprise, Demi Moore adorns No.2. Move down the list a bit, however, and find tied for No.37—Fast Company magazine featuring “The Brand Called You.”

What Tom's Done This Year …

… and pledges to keep doing for years to come. In mid-September, someone at a Tom event asked him a “simple” question. The result came two weeks later in the form of a PDF we posted on the website. Now, Tom has done a major revision, added a page or two, and offers it to you here: What I’ve Done This Year. (PDF)

Excerpt:

[What have I been doing this year? Working on the Art of the Speech/Presentation. Working harder than ever. I’m still a rank amateur—Tom Hanks says his self-assigned best grade in a movie is “C.” Amen. I want to Master the Art of Persuasive Declamation. Or at least I want a “B” or two before I put down the mike. How hard do I plan to work next year? HARDER. I want to get this stuff I do and love and care ever so much about … RIGHT. I’ll never get there—but it won’t be for lack of will or effort or aspiration.]

EXECUTION!

“I saw that leaders placed too much emphasis on what some call high-level strategy, on intellectualizing and philosophizing, and not enough on implementation. People would agree on a project or initiative, and then nothing would come of it.”—Larry Bossidy & Ram Charan/Execution: The Discipline of Getting Things Done

Spoke last night in Orlando to eCustomerServiceWorld, one of those “holy-moly”/”parade of …” events (Giuliani, Tony Robbins, etc). After my speech, I interviewed on stage Larry Bossidy, former Chairman of Allied Signal, former GE Vice Chairman. He and consultant/strategy uber-guru Ram Charan wrote (a couple of years ago) Execution: The Discipline of Getting Things Done. The extraordinary—and accurate, as I see it—hypothesis is that we inordinately pay attention to strategy, customers, innovation, and the like, but not the true discriminator between success and failure—implementation! Moreover, execution is the leader’s Job #1, and execution is a “systematic and rigorous discipline” that can be learned and applied by one and all. The truth is, I had read the book, liked it, but had not really dived in. I have done so now (as I prepared for my interview), and I conclude that it is a genuine original, of the utmost importance!

Which led me to …

SPECIAL PRESENTATIONS! Attached you will find two. The first, titled “Bossidy,” consists of some quotes from Execution that I found particularly apt. The second is a broader presentation I concocted; it’s called “A Bias for Action,” which a few of you may remember was Principal #1 from In Search of Excellence (our way, in 1982, of underscoring the importance of implementation … my shorthand has been/is “too much talk, too little do”).

Enjoy …

[Also find the event slides for the eCustomerServiceWorld event here, and the longer Web version here.—CM]

And More …

Tom had two more events today, but fortunately they were in the same city as yesterday’s appearance. First thing, he spoke to America’s Community Bankers; slides are here. Next up was Marriott International; slides here.

New Special Presentation

This one’s really exciting! Tom has taken a lot of new tidbits of wisdom from here and there (check out especially the Steve Jobs quotes) and made a presentation of his Dramatic Difference (courtesy Doug Hall) mandate. You can see/download this new special presentation here.

Charleston Redux

Recall my morning-walk greeting story from Charleston. About 100% of folks responded to my “Good morning” with a nod, and often an extended “Good morning. Nice day” of their own. Exercising my perverse streak, I decided to replicate the experiment in Georgetown. (Hey, when I was growing up, D.C. was effectively a Southern town.) Well, you can more or less guess the result. Old guy drenched in sweat wearing a ratty old T-shirt that says “U.S. Navy Retired.” My “clientele”? Mostly self-important (forgive the editorialization) Gen-Xers on their way to Capitol Hill to bask in said self-importance while running the Xerox machine. No, not fair! Actually, people of all ages and economic strata. The result: 23 attempts on my part. Two responses, which requires stretch in one case. (My, I’d think, non-threatening “approach”: “Good morning!”—a little chirpy, and with a practiced smile. (Practiced from my many for-profit “Grip and grins” at trade shows.) Oh well …

GO, CHARLESTON!

(Alas, if I’d experimented in Moscow I’d probably have been locked up for the very act of smiling.)

Anyway, good morning!

Opportunities Unlimited!

Spoke last Friday to a couple of thousand tanning salon owners. Ninety percent “Mom & Pops.” I love such groups! (KFC and Hilton property owners recently. Community bankers coming soon.) That is, “my” salon owners’ futures are … entirely in their own hands! “Dramatic Difference” is theirs for the taking! (That was the title of my talk.) “Experiences” that invariably “Wow!” “Excellence” as a daily Aspiration & Practice! Staff that are Nurtured & Challenged and who thus aim to Grow & Flourish … and serve the customer about 1,000 miles past “exceeds expectations.”

Hard work? No! Insanely hard work! And Energy! And Passion! And Daring! And Will! And Imagination! (And a little bit of luck doesn’t hurt.) A lack of money is rarely the issue. Sure you’d like a premier address or an uncle who owns a bank (or at least robbed one); but the dough is probably yours if you first create a gem-of-local-renown in your current “B” space.

Middle managers from “prestigious companies”? [Motto: “Nice ideas, Tom, but here are the 17 immutable reasons why we can’t do any of ’em!”] Or 1,000 owner-entrepreneurs? [Motto: “I gotta start on some of this stuff today! Right now! You damn well better be right!”] Give me the self-directed “owners” … it ain’t a close race!

The Reeeeeeally Big Two?!

For whatever reason/s, I’ve been in a “boil it down” mood for quite a while (see my outbreak of new Special Presentations). Somehow, somewhere, recently I was confronted with a “What have you learned in thirty-five years?” moment—maybe it was concerning Katrina. From my lips emerged but two words (after a long pause): DECENTRALIZATION. ACCOUNTABILITY. Upon (much) further reflection … I will pretty much stick with the two (profound) (and related) words/ideas.

There’s a potent analysis of Big Co performance I regularly use in my seminars; the bottom line is that over an 80-year period only one Giant Company in the U.S. has thrived to the point of staying ahead of the stock market for eight decades. It’s: GE. Not “Welch’s GE” of 1980-2000, but Welch et al. et al. Forever & ever, amen. I’ve known the company pretty damn well for three decades, and at even its worst and most bureaucratic moments the Big Two have been the rule: Go to Cincinnati to “do” aircraft engines—and you are The Big Boss, almost as much as if you were a corporate CEO. You are pretty much on your own to Succeed … or Fail. And the Upside & Downside consequences are Clear & Severe. PepsiCo … same deal. And J & J. (And my old employer, McKinsey & Co.—they weren’t screwing around about the “Up or Out” “idea.” “Idea”? Try: Stark REALITY.) Yup, damn few other Big Cos get it—or even seriously try it. New HP Mr Big, Mark Hurd, is attempting to undo Ms Fiorina’s accountability-draining centralization “strategies” and a horrid (spirit-draining!) matrix org structure—and re-introducing two HP pillars … DECENTRALIZATION & ACCOUNTABILITY!

This ain’t a “boxes on the org chart” drill! Brian Joffe runs South Africa’s amazing BIDvest. They perform mundane services (e.g., building maintenance) in much of the world—and make a ton of $$$ in the process; and they are growing like blazes. I attended a BIDvest corporate fest in Bangkok last year, and I listened to the irrepressible Brian J preach the Gospel of Decentralization & Accountability, which he insists must go all the way to the “bottom” of the organization. (Hey, there were South African front-line maintenance folks at the Bangkok event!) Here was the keynote line from BJ that I scribbled in my notebook: “Decentralization’ is not a piece of paper. It’s not me. It’s either in your heart, or not.” In other words: True Decentralization is Decentralization-in-Spirit … a Heart Matter, not a Chart Matter.

Monkey Business

Ken Blanchard is a pal and Cornell fraternity brother. Speaking of accountability, he may also be the father of this little “management saying” … which I love. To wit: “The monkey is either on your back. Or it’s on my back. Monkeys don’t live in mid-air.” (The other possible father of this one is Up the Organization wit and guru Bob Townsend.)

Quote of the Day/Month …

Been carrying this around for a month but forgot to post. It truly tickles my fancy. Topic “deterioration” of manners/civility. Financial Times column title (Richard Tomkins/09.13): “A Dearth of Manners Will Not Bring Western Civilization to Its Knees.” The priceless quote: “People used to be frightfully polite but somehow also found time to exterminate a sizeable chunk of mankind.”

Sorry, Miss Manners.