Tom Peters, “the excellence guy,” has taken a new tack. Excellence? Absolutely. “People first”? Bedrock.
But more is urgently needed. Extreme Humanism. Tom calls out business’ central role in making our world better. Business as a paragon of moral behavior, a countervailing force to divisiveness, minimizers of climactic impact, and creators of inspiring products and services. This is a way of life that increases well-being for one and all.