They Smelled the Coffee at the NYTimes

Our friend, colleague, commenter, and blog post-er, Mike Neiss, is quoted in today’s New York Times in Joe Nocera’s column titled, “A Double Shot of Nostalgia for Starbucks.” Mr. Nocera quotes from Mike’s post titled, “Wake Up and Smell the Coffee.” The Times article explores the two sides of Howard Schultz: the man nostalgic for the Starbucks past, and the man who only cares about opening more retail outlets than any other store in history. For me, though, the most damning fact for the ubiquitous coffee chain is a “survey of 20,000 people by phone and in person that showed that Dunkin’ Donuts now had higher customer loyalty than Starbucks.” Yikes.

Erik Hansen posted this on March 3, 2007, in Branding.
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