New Cool Friend Dan Heath is the coauthor, with his brother, Chip, of Made to Stick: Why Some Ideas Survive and Others Die. Together, they also write an ideas column for Fast Company magazine. But one of Dan's favorite accomplishments is that he once won a New Yorker cartoon caption contest. How cool is that? Begin to find out what makes ideas live on in the minds of your audience by reading his Cool Friends interview here, or learn more at www.madetostick.com. Or, buy the book. I'd say this one would appeal to Tom just because of the duct tape in the cover design.