Another Special Presentation/PP makes its debut today: “Step Out or Get Stepped On.” The impetus is an excellent-provocative article in the current issue of Wired, by James Suroweicki, perhaps the most trenchant business observer on the scene today. His argument, in a nutshell: “[The decline of brands] doesn’t mean that making a better gizmo no longer matters—offering genuinely innovative products is, more than ever, the best way to capture market share. But savvy consumers are no longer wiling to pay a high premium for an otherwise identical product because it has a fancy nameplate.”
My short offering is a plea for Rampant Radicalism in Innovation. It brings together the viewpoints of some of my favorite people: Seth Godin, Doug Hall, Kevin Roberts, Steve Jobs, Rolf Jensen, Wayne Burkan, and the late Jerry Garcia! (Not to mention Thomas Jefferson … whose “moonstruck mind” brought us the outrageously audacious Louisiana Purchase!)