The Excellence Dividend

Tom Peters’ new book is a bundle of beautiful dynamite. While I’ve been a CEO for 30 years (arguably, 50 years), I still learned much worth knowing from The Excellence Dividend. You will too.” John C. Bogle, founder, Vanguard

Here’s what you need to know: This is 100% pure, unfiltered, unexpurgated, Tom Peters. THIS IS THE REAL DEAL. PERIOD.” Seth Godin, Author, Linchpin

For decades, Tom Peters has been preaching the gospel of putting people first, and in today’s rapidly changing business environment, this message is more important than ever.

Gallup numbers show that fewer than one-third of employees feel engaged with their work, and one study suggests that fully half of American jobs are at risk due to technology. AI’s reach is even beginning to encroach on those in the professions—doctors, lawyers, and engineers. In short, this affects 100 percent of us now.

The Excellence Dividend stems from a simple proposition that an unabashed commitment to excellence in all we do is the best defense—and offense—in the face of overwhelming change. Peters shows that nothing beats a high-quality product or service, designed and delivered by people who are as dedicated to one another as they are to their shared goal. With his unparalleled expertise and inimitable charisma, Peters offers brilliantly simple, actionable guidelines for success that any business leader can immediately implement. He provides a road map for your organization and for you as an individual to thrive amid the tech tsunami, and he has a lot of fun doing it. The Excellence Dividend is an important book from one of today’s greatest business thinkers.

Where to Buy

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In Australia …


What People Are Saying

Wow jumps off every page of Tom Peters’ book, The Excellence Dividend, delivering brilliant insights and imploring business leaders to change before it’s too late.”Cheryl Burgess, CEO, Blue Focus Marketing and Author, The Social Employee

Optimists take heart! Tom Peters turns up the volume in this wildly inspiring guide for anyone fearful that the robots will make us all obsolete. Excellence, it turns out, offers the best path to survival. Machines may be smart but passion, inspiration, kindness and the ability to actually care are smarter.”Sally Helgesen, Author, The Female Advantage and The Female Vision, Co-author How Women Rise

Ever since the 1982 publication of In Search of Excellence, Tom Peters has shaped the way an entire generation of entrepreneurs looks at business. Now, thank goodness, he’s back at it, applying his unquenchable passion for excellence to an utterly transformed world that needs his wisdom more than ever.”Bo Burlingham, former Inc. editor and Author, Small Giants and Finish Big

We spend our entire lives searching for purpose. Tom Peters found his early and never wavered. For the rest of us, thank God he did! Tom’s lifelong pursuit of Excellence has paid dividends in my life and millions of others. He inspired me to pursue joy and decades later he still inspires me with his writing and his passion. Thank you, Tom, for putting Excellence front and center in a world that far too often is willing to settle for less. Your encouraging and demanding voice reminds to us never give up. If we are wise enough to listen, we will receive dividends that last a lifetime.”Rich Sheridan, CEO and Chief Storyteller of Menlo Innovations, Author, Joy, Inc. How We Built a Workplace People Love

Since I was very young I was passionate about business and entrepreneurship. In 1985 I was twelve years old when my father gave me my first Tom Peters book. It began a journey with this man, whom I have never met, but have studied and admired from afar all these years.

As I got older I realized that twenty-five years before anyone was taking seriously the soft side of business and its impact on excellence and success, Mr. Peters was pioneering the essential thought surrounding employee engagement and a dozen other topics that are popular today.

The future of corporate training belongs to those who realize that if you teach people things in a way that applies to both their personal life and professional life, retention will be ten-fold. Mr. Peters worked this out decades ago. Read The Excellence Dividend with that in mind and you will see what I mean. It is genius. My only other advice is when you are done, order a copy of everything he has ever written. I’d rather hire someone who has studied his writings than someone who has an MBA.

Wherever there is huge success you usually find a few copy cats, but this has never happened in Mr. Peters’ case. Most business authors, speakers, consultants have about ten pages of good stuff which they expand into a hundred and eighty pages to make it look like a book. As you read and study Mr. Peters, you realize every chapter could have been a book unto itself, and at times you come across a paragraph and think, ‘Wow, that idea would make a great book.’ But he gave it to you in one paragraph.

Tom Peters is a fearless thinker with a once in a generation mind. Open this book to any page, start reading, and ten minutes later you will know this is true.” Matthew Kelley, CEO of Floyd Consulting and New York Times bestselling author of The Dream Manager

Peters, a veteran business writer, delivers a superb business tome intended to capture his ‘thinking over the past five decades’ and show its applicability to the 21st century. Peters does a commendable job of parsing an impressive amount of material into easily digestible bites, beginning with simple and elegant definitions of what excellence looks like at work … ” Publishers Weekly

Half-part swan song, half coda to Tom Peters’ career spent perceptively examining the dusty corners of business management-turned-leadership, and publishing his conclusions, The Excellence Dividend, brings us the curtain call of one of the grand-daddies of the leadership literature.

From In Search of Excellence, to this self-declared final offering 35 years later, Peters has always been original, commanding and cutting-edge. If you think you’ve heard or read it all, you’ll be happily invigorated by The Excellence Dividend’s combination and recombination of research, anecdote, analysis and pithy quotables. By turns amusing, stimulating and complacency-disturbing, Peters provides true food for thought—the sort you’ll mentally chew on through the day and which may gnaw on you through the night. A personal favorite: Peters’ Home Depot visit that opens chapter seven—The Tech Tsunami. Oh, the unintended consequences of choices great and small. We will miss Peters’ finely tuned voice of guidance as the future unfurls but I’m grateful for this last book, if it is in fact his final gift.Whitney Johnson, Thinkers50, author, Build an A Team

In the era of automation and artificial intelligence, many blue- and white-collar jobs are at risk, so what is left for people to do? Focus on excellence, answers Tom Peters, a management guru with 50 years of industry experience. He challenges companies to think of employees as their number-one customer, which, he notes, will lead to emotional experiences that attract customers, create new jobs, and define culture. At first glance, readers may be surprised by Peters’ stream-of-consciousness writing style, which offers short, insightful quips in a conversational tone, but they’ll be quickly drawn in. The book flows in a section and subsection format, tackling such topics as listening, job security, and “We are who we hang out with.” Chapters are punctuated with insights like, “Whoever tries the most stuff wins,” and quotes from well-known leaders interwoven with the author’s personal stories and advice. This book offers a fresh perspective on sustaining business in the tech age and is sure to be a popular read for both employees and business leaders.Jennifer Adams, Booklist

Tom Peters is a unique and compelling voice of passion, enthusiasm, and insight into organizational and managerial life. The Excellence Dividend proves that his thoughts are as vital now as they ever were.Stuart Crainer, cofounder Thinkers50

Tom Peters continues to push our thinking and shape our practices. His passion for people, innovation, and leadership—critical ingredients fueling a culture of excellence—is contagious.Marianne Lewis, Dean and Professor of Management, Cass Business School, City University of London

Media Mentions

Thinking about a start-up! Start with these basics, Gaurav Tiwari, Newsd, 7 January 2019

Outread your competitors to enjoy yourself and get ahead, Sunny Bindra, Daily Nation-Kenya (, 6 January 2019

The Excellence Dividend: A peek into why big firms have lost their sparkle and will continue to lose jobs, Namita Jain,, 8 September 2018

What you must do to achieve elusive excellence in your work, Sunny Bindra, Daily Nation-Kenya (, 2 September 2018

The Excellence Dividend: Meeting the Tech Tide with Work That Wows and Jobs That Last,, 20 August 2018

In Conversation: Tom Peters, Nina Kruschwitz,, 13 August 2018

Tom Peters and Redesigning the Idea of Excellence, Ken Gordon,, 9 August 2018

The business world needs Tom Peters more than ever, Vala Afshar,, 7 August 2018

Why Wandering Works Wonders for Managers, Ted Kinni, strategy+business, 2 August 2018

Financial Times Business Books of the Month: Summer Edition, Financial Times, 19 July 2018 (Subscription Required)

The Enthusiasms of Tom Peters, Theodore Kinni, strategy+business, 10 July 2018

Tom Peters is still ‘In Search of Excellence’, Kevin O’Connor,, 1 July 2018

The Excellence Manual, Chitra Narayanan,, 24 June 2018

Jamie’s Bookshelf: A selection of 12 newly released titles to add to your summer poolside reading list, Jamie Vaught, KyForward, 20 June 2018

BOOKSHELF: Plenty of New Books for Summer Reading, Magazine, 14 June 2018

What’s The One Word Business Guru Tom Peters Writes On His Hand Before Meetings?, Forbes, 6 June 2018

Is Tom Peters’s long-running “excellence” gospel burning us out?, Fast Company, 31 May 2018

Don’t Face the Technology Onslaught With Technology Alone, Forbes, 30 May 2018

The Excellence Dividend, The Key Point, 9 May 2018

How Better Training Can Help Companies Face the ‘Tech Tide’, Knowledge@Wharton, 3 May 2018

BOOK REVIEW: Dividends lie in the pursuit of excellence, BusinessDay, 30 April 2018

Tom Peters’ Incredibly Practical and Ingenious Tip For Improving Cross Functional Working, Forbes, 28 April 2018

Interview with Tom Peters, Author of the New Book The Excellence Dividend, Prolific Wisdom on YouTube, 27 April 2018 (Video)

The Truth About Strategy and Execution, Inc., 24 April 2018

The Excellence Dividend, Leading Blog, 23 April 2018

The One Thing That Matters Most to Your Personal Brand,, Quora, 12 April 2018

How Anyone Can Effectively Build a Personal Brand,, Quora, 9 April 2018

What I Learned About Being a Great Business Person from a Famous Restaurateur, Apple News, Quora, April 2018

Edmonds Booktalk: Great authors, events, and books for spring,, 4 April 2018

If Tom Peters is not giving up in search of excellence, why should I?, Claudia Vidal, CIO New Zealand, 13 March 2018


Listen Now

Continuum Innovation, March 2019, Link: The Resonance Test

Business Learning Institute Blog, 20 May 2019, Links: Spotify, iTunes, Google Play, Stitcher

Conversations with Phil Gerbyshak podcast, 28 November 2018 (Video also, on YouTube)

Ep. 244. Interviews: Tom Peters – The Excellence Dividend, 11:FS Connection Interrupted podcast with Sam Maule, 17 August 2018

Tom Peters Joins Guest Host J Kelly Hoey, Business Builders Show with Marty Wolff on C-Suite Radio, 7 August 2018

DisrupTV Episode 116, Featuring Tom Peters, DisrupTV with Vala Afshar and Ray Wang, 4 August 2018 (Video also, on Vimeo)

The Excellence Dividend with Tom Peters, The Remarkable Leadership Podcast with Kevin Eikenberry, 1 August 2018

Podcast #427: The Excellence Dividend, The Art of Manliness podcast with Brett McKay, 31 July 2018

More Than Great, Let’s Be Excellent!, The Scaling Up Business podcast with Bill Gallagher, 15 July 2018

Tom Peters Talks about The Excellence Dividend, with Robert Reiss of, 10 July 2018 (Radio)

Interview with Iconic Author Tom Peters | Discovering His Newest Book – Search of Excellence, The Thrivetime Show with Clay Clark and Dr. Zoellner, 27 June 2018

Tom Peters’s Excellent Way to Survive the AI-pocalypse, The Brainfluence Podcast with Roger Dooley, 21 June 2018

Silicon Valley has become a ‘moral cesspool,’ says management expert Tom Peters, Recode Decode podcast with Kara Swisher, 19 June 2018

Tom Peters on How Moral Management Can Change The World – Episode #110, In the Arena podcast with Anthony Iannarino, 25 May 2018

The Excellence Dividend, feat. Tom Peters, Global IQ Minute podcast with Jim Falk, 21 May 2018

Tom Peters: The Excellence Dividend: The Interview!, The Intrepid Now podcast with Todd Schnick, 21 May 2018

Manage Smarter 19 – Tom Peters: The Excellence Dividend, Manage Smarter podcast with C. Lee Smith, 4 May 2018

How Better Training Can Help Companies Face the ‘Tech Tide’, Knowledge@Wharton podcast with Dan Loney, 3 May 2018

Strong Suit podcast with Jeff Hyman, 1 May 2018

Engaging Leader podcast with Jesse Lahey, 25 April 2018

Tom Peters: Excellence Found, Disrupt Yourself podcast with Whitney Johnson, 24 April 2018

165 How to Create Excellence & An Easier Way to Financial Independence, Something You Should Know podcast with Mike Carruthers, 16 April 2018

Tom Peters: A Leadership Legend in Rare Form, Lead from the Heart podcast with Mark Crowley, 14 April 2018

Pod2112 podcast with Larry Walsh, 11 April 2018

Future-proof Workplace radio show with Linda Sharkey and Morag Barrett, 10 April 2018

Leading and Innovating with Excellence—with Tom Peters, The 1-3-20 Podcast with Daniel Pink, 9 April 2018

Tom Peters on Excellence and Personal Branding, On Brand podcast with Nick Westergaard, 9 April 2018

Striving for excellence has never been more important, RARE Business podcast with Adrian Swinscoe, 9 April 2018

What You Will Learn podcast with Adam Ashton and Adam Jones, 9 April 2018

Tom Peters Is Back And Demands Excellence, Six Pixels of Separation podcast with Mitch Joel, 8 April 2018

Tom Peters—In Search of Excellence, The Learning Leader Show with Ryan Hawk, 8 April 2018

Facebook Live Interview with Caroline Webb, Heleo Inc, 4 April 2018

The Culture of Excellence with Tom Peters, What’s Next! with Tiffani Bova, 11 November 2017