On 24 January 2006, Tom spoke to a group at GE Energy, and he posted seven PPTs and two PDFs for the occasion. Among them were a PowerPoint presentation titled 89 Ridiculously Obvious Thoughts About Selling Stuff, and a PDF document titled “90 Ridiculously Obvious Thoughts on Selling.” By 28 January, four days later, the piece had grown into “111 Ridiculously Obvious Thoughts on Selling,” and made available on our website as a simple PDF. It was then picked up by our friends at ChangeThis to be produced as a manifesto. Thus, Tom’s collection of sales theorems evolved into its final form, which you find below.
Download file, 476KB