Why do some ideas spread like wildfire, while others never get noticed? Especially on the Web, news can go around the world in minutes, if not seconds. Our new Cool Friend, David Meerman Scott, has a book coming out in March called World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories. In the book, and in his conversation with Erik, David prescribes specific strategies to turn your message into an online viral phenomenon. You can learn more by reading his Cool Friends interview, visiting his website, or catching up with his blog: www.webinknow.com.