Cool Friend: Bayley

Stephen Bayley is the coauthor (with Roger Mavity) of Life’s a Pitch … How to Be Businesslike with Your Emotional Life and Emotional with Your Business Life. He introduces the book this way:

What we’ve written here is almost the ultimate design book, because it’s about how to design yourself … how to create a winning and attractive personality … how to get to “yes” in an argument or presentation. So, the book is about the self—communication, self-presentation, and how we create impressions. It’s a book about design, but design that is applied to people and ideas …

And, having been the first chief executive of London’s Design Museum, Stephen knows his topic. You can read the rest of his Cool Friends interview here. Or visit his website,, and his book website, Welcome to the Cool Friends, Stephen!