Devolution Evolution

A few decades ago, I wondered what “oldies” we’d be listening to by now. “Whip It” was not among my predictions. Yet, Devo performed to a capacity crowd Friday night in Central Park. The New York Times review offers an explanation: “Before MTV existed, Devo understood the power of building an image through video. And before words like “branding” became music-business staples, Devo had its own logo and mock-corporate image. The band [set] out its own doctrine of de-evolution: that human intelligence is rapidly declining.”

Does the fact that you can still buy an “energy dome” prove their point?

Linda Fatherree posted this on July 26, 2004, in Branding.
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