The Little BIG Things Video series

Our friends at Enterprise Media captured Tom's thoughts during an early draft stage of his book, The Little BIG Things: 163 Ways to Pursue Excellence. This collection of 80 videos covers his distinctive wisdom in seven categories.

Strategy

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12 x 20 = 240

Lunch. Tom runs the numbers on the potential opportunities you have to build your network and solve problems.
2 minutes, 18 seconds
Watch the video | PDF transcript

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Be Extraordinary

Tom describes a meeting with Barry Gibbons, former chief of Burger King, and Barry's notion that anything is better than being ordinary.
3 minutes, 5 seconds
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Best Practices, Love 'Em and Hate 'Em

As Tom explains it, following best practices as a business strategy can be effective ... or not.
2 minutes 21 seconds
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Brand Equals Talent

Tom reminds us that branding efforts go only so far if not accompanied by an emphasis on the talent.
1 minute 55 seconds
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Diversity Wins

A book by Scott Page titled The Difference states that diverse groups beat expert groups, almost every time.
2 minutes, 55 seconds
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First-line Supervisors

Tom reveals why choosing first-line supervisors is among the most important decisions a business can make, in this manifesto and in an accompanying blog entry.
2 minutes, 38 seconds
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Hold 'em and Fold 'em

Persistence. You've gotta have more than your share to succeed. Tom's advice? Hold out longer than anyone thinks is wise.
1 minute, 50 seconds
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Innovation Equality

Tom suggests you implement an Innovation Equality Day.
1 minute, 37 seconds
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Kindness is Free

Tom uses a surprising example from the healthcare industry to highlight the kind of impact kindness can have, without any financial investment.
3 minutes, 24 seconds
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Measure Innovation

In this video, Tom offers a brilliantly simple, easy-to-implement method for ensuring that a good portion of your work meets the mark on innovation.
2 minutes 3 seconds
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On People Turning 50

Tom argues for marketing to the over-50 population, quoting Bill Novelli of AARP: "People turning fifty today have more than half of their adult life ahead of them."
3 minutes, 6 seconds
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Pay Attention to Boomers

Though young people are important to marketers, Tom points out that they had better keep an eye on boomers, too.
2 minutes 52 seconds
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The Power of "I'm Sorry"

Given Tom's frequent focus on health care, of course it's mentioned in The Little BIG Things, wherein he notes a very little thing that makes a BIG difference to patients.
2 minutes, 45 seconds
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Sock Solution

A reminder from Tom that unsexy solutions can be tremendously valuable, on the scale of tens of thousands of lives saved.
2 minute, 54 seconds
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The Story is More Powerful than the Brand

Tom describes just how powerful storytelling can be and argues that it's essential to turn your brand into a story.
1 minute, 55 seconds
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Thoughts on Budget

Some of the most noted engineering projects in the world came in over budget. Tom says don't ignore budget, but ...
3 minutes, 4 seconds
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War on Systems

Systems are necessary, but they shouldn't strangle you. Tom's all in favor of attacking your own systems in order to better serve the customer.
1 minute, 29 seconds
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Women & Relationships

"Women look at relationships with more depth and complexity than men do." Tom states you must understand this if you're working with women leaders or developing products for women.
2 minutes, 21 seconds
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Personalization Is Important

Tom relates a personal experience to highlight his message—put a personal touch into any presentation to form that all-important connection with your audience.
2 minutes 30 seconds
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Space Matters

Tom explains why who sits next to whom in your office can make a huge difference.
2 minutes, 41 seconds
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Video Categories