The Works: 1966–2018
Chapter ONE: Execution/The "All-Important Last 95%"
Chapter TWO: EXCELLENCE (Or Why Bother at All?)
Chapter THREE: The "Strategy First" Myth
Chapter FOUR: (REALLY) First Things Before First Things
Chapter FIVE: 34 BFOs/Blinding Flashes of the Obvious
Chapter SIX: People (REALLY!) First
Chapter SEVEN: Tech Tsunami/Software Is Eating the World
Chapter EIGHT: People First/A Moral Imperative Circa 2016
Chapter NINE: Giants Stink/Age of SMEs/Be The Best, It's the
Only Market That's Not Crowded
Chapter TEN: Innovate Or Die/W.T.T.M.S.W./Whoever Tries The Most
Stuff Wins
Chapter ELEVEN: Nine Value-Added Strategies
Chapter TWELVE: Value Added/1ST Among Equals/Design-Mindedness
Chapter THIRTEEN: The "PSF"/Professional Service Firm "Model" as Exemplar/
"Cure All"
Chapter FOURTEEN: You/Me/The "Age of 'BRAND YOU'/'Me Inc.'"
Chapter FIFTEEN: Women Are Market #1 For Everything/Women Are
the Most Effective Leaders
Chapter SIXTEEN: Leadership/46 Scattershot Tactics
Chapter SEVENTEEN: Avoid Moderation!/Pursue "Insanely Great"/Just
Say "NO!" to Normal
APPENDIX: Library of Best Quotes