Chapter ONE: Execution/The "All-Important Last 95%" Chapter TWO: EXCELLENCE (Or Why Bother at All?) Chapter THREE: The "Strategy First" Myth Chapter FOUR: (REALLY) First Things Before First Things Chapter FIVE: 34 BFOs/Blinding Flashes of the Obvious Chapter SIX: People (REALLY!) First Chapter SEVEN: Tech Tsunami/Software Is Eating the World Chapter EIGHT: People First/A Moral Imperative Circa 2016 Chapter NINE: Giants Stink/Age of SMEs/Be The Best, It's the Only Market That's Not Crowded Chapter TEN: Innovate Or Die/W.T.T.M.S.W./Whoever Tries The Most Stuff Wins Chapter ELEVEN: Nine Value-Added Strategies Chapter TWELVE: Value Added/1ST Among Equals/Design-Mindedness Chapter THIRTEEN: The "PSF"/Professional Service Firm "Model" as Exemplar/ "Cure All" Chapter FOURTEEN: You/Me/The "Age of 'BRAND YOU'/'Me Inc.'" Chapter FIFTEEN: Women Are Market #1 For Everything/Women Are the Most Effective Leaders Chapter SIXTEEN: Leadership/46 Scattershot Tactics Chapter SEVENTEEN: Avoid Moderation!/Pursue "Insanely Great"/Just Say "NO!" to Normal APPENDIX: Library of Best Quotes
