Reading and commenting on Nick’s blog of June 29th, I realized that this is the tenth anniversary of the publication of “The Brand Called You” in Fast Company magazine (the actual date was August/September 1997; it seems like yesterday!). This is a good occasion for everyone to revisit that article and take a refresher course in why Brand You is so important. And, for those who’ve never read it, it’s a good time to take a first look. Happy Anniversary to Tom and the Brand Called You!
