Tom Peters’ Purpose
As the 25th birthday of In Search of Excellence approaches, Tom has been pondering what the practice of management is all about—good, bad, or indifferent. He concluded that entrepreneurial capitalism is the strongest force possible for unleashing human potential, and that it depends upon the effective practice of management. And, according to a review of Thriving on Chaos, "Effective management is management that delivers more value to customers and more opportunity for service, creativity, and growth to workers. ... The decent thing to do is also the smart thing." That is, effective management is humanistic management.
After a lot of thought on these matters, Tom came up with this attempt to answer the perennial question, "What's it all about, Alfie?"
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