February Media Sightings

Check out these articles to keep up-to-date on all things Tom.

The Financial Times released Tom's op-ed on the McKinsey-Purdue Pharma affair today, February 15th. For Tom's thoughts on his former employers' role in Purdue Pharma rebates read his opinion piece now, Tom Peters: McKinsey’s work on opioid sales represents a new low.

Fast Company's February 3rd article, A Personal Branding Expert Shares What it Takes to Build a Successful Reputation by Wendy Marx, remind us of Tom's five keys to help sharpen your image:

  • Prioritize Continued Education
  • Seek Out Diverse Reading Material
  • Strive for Exceptional Performance
  • Network Broadly
  • Take on a Humanist Approach

In this Loop North article by Howard Tullman, How To Walk Around The Office - Even If There Isn't One, Tullman reminds us that Tom's idea of Managing by Walking Around (MBWA) is just as important when your employees are working from home.

Tom’s Free Preview Course

Excellence: Now More Than Ever Free Preview Course

Six Essential Steps to Excellence is a preview into all six of the courses in our series: The Power of Excellence, People (Really) First, Innovation, Value-added Strategies, Leadership Excellence, and Leadership with Urgency. The course contains six of the most essential learning modules to infuse you with ideas and strategies you can use RIGHT NOW. We're living in very tumultuous times and finances are tight. If that’s the case for you, that’s why we created this free offering. If you’re able to invest in the paid courses, then you can use this to find out if it feels like the right tool for you and your organization. Either way, we hope that it leads you on a path to workplace Excellence!

You'll learn to create a culture of Excellence in your workplace, to master actionable skills, and to improve the reputation of your organization. All you need is a desire to improve your workplace and to become a better leader/manager.

Start today!

More On Excellence: Now More Than Ever
This six-part training course, two years in the making, is based in part on Tom’s 2018 book, The Excellence Dividend. On top of the 99 videos, each emphasizing a Step to Excellence, there are actionable TTDNs (Things To Do Now) associated with each of the content pieces that you can customize to the needs of your organization. That's 99 Steps and more than 99 action items. Read more about all six courses here.

For information about Tom's Excellence Now Campaign check out our full campaign blog post here.

Excellence Now Campaign

"What you are doing right now will be the hallmark of your entire career.”  That's what Tom is insisting about the critical nature of leadership in current conditions. These tumultuous times demand deep engagement, human connection, and, yes, EXCELLENCE. In response, Tom has started his Excellence Now Campaign, a trio of publications intended to be his final lessons in Excellence. Lessons which focus on these topics of surpassing importance; topics which are, in fact, more important now than ever.

Excellence Now: The Forty-Three Number Ones
Tom's latest eBook shares 43 powerful and actionable “true Number Ones,” extracted from his 43 years of leadership research.  Each idea stands on its own and cannot be relegated to the middle or bottom of a list. And each Number One contains a proven message that can be applied—starting today. For the Forty-Three Number Ones Summary please download here, and to read the full Forty-Three Number Ones eBook you can purchase it here.

Excellence Now: Extreme Humanism
In his upcoming book, Tom sets an even higher bar given the state of our very troubled and very fast moving world today. Tom will show how excellence that centers around the human being rather than the technology, that creates jobs rather than destroys them, that offers humanized services and products that bring no less than delight and joy to customers is achieved by day-to-day, hour-to-hour action. Pre-order for Kindle now.

Excellence: Now More Than Ever
This six-part training course, two years in the making, is based in part on Tom’s 2018 book, The Excellence Dividend. On top of the 99 videos, each emphasizing a Step to Excellence, there are actionable TTDNs (Things To Do Now) associated with each of the content pieces that you can customize to the needs of your organization. That's 99 Steps and more than 99 action items. Read more about all six courses here. The six courses are:

  1. The Power of Excellence
  2. People (Really) First
  3. Innovation
  4. Value-Added Strategies
  5. Leadership Excellence
  6. Leadership with Urgency

Excellence Now Campaign Highlights

Please find the full Excellence Now Campaign timeline below:

“Maximimizing Shareholder Value 1970-??? The Morally Bankrupt, Incomparably Destructive [Not Legally Required] Economic Idea That Decapitated Modern Business and Is Spurring Social Instability”

Below you will find the link to a paper I wrote in mid-2019 on maximizing shareholder value. As you can see from the title, I’m not keen on the idea . . . to put it mildly. And, yes, the title is loooong, but I wanted readers to know from the start exactly where I stand.

We had a discussion about this on Twitter on 2 July, and I promised to post the paper. Click on the title below to download the PDF.

“Maximimizing Shareholder Value 1970-??? The Morally Bankrupt, Incomparably Destructive [Not Legally Required] Economic Idea That Decapitated Modern Business and Is Spurring Social Instability”

Announcing Tom’s Upcoming Online Course Series!

To our friends old and new: 

Tom is launching a series of online courses on Udemy very (very) soon!

In the age of Covid-19, we’re committed to finding new ways to connect with you. This course series is one of the many things we’re doing to give you access to Tom’s teachings in new ways. 

While it may be a while before we can meet in person, there’s no reason not to strengthen those relationships digitally. 

For those of you who may not be able to afford it right now, we’ll be uploading snippets of the courses on our website at no cost at all. 

Click this link to update your mailing preferences to include yourself in notifications about the new courses as they're released.

f you're new here or think a friend might be interested,  click here to Join the Fray!

To learn more about what Tom will be teaching, read his letter to you below.
TP Course 1 Guide - A Personal Note

Change Management

Tom has delivered a three day online seminar this week on Change Management hosted by our longtime colleagues, WOBI. He covered a wide swath of practical actionable steps you can take now as you manage your way through such turbulent times. You can find his slides for all three days, which include bonus material, plus the handout PDF, below.

WOBI Change Management Digital Seminar Day 1: Building an Unstoppable Organization By Tapping the Potential of Every Employee

WOBI Change Management Digital Seminar Day 2: Innovation Is Everybody’s Business

WOBI Change Management Digital Seminar Day 3: Leading as the an Unrelenting Commitment to Excellence-in-All-We-Do and Unflagging Devotion to Awe-inspiring Execution

WOBI.Handout.29 Number Ones 0625.2020

27 Number Ones in the Age of COVID-19

Best practices for navigating the COVID-19 pandemic seem to shift by the minute. With government regulations in flux, businesses both large and small rethinking "business as usual," and a cloud of uncertainty looming over the world at large, change has been the name of the game for these last few weeks and months.

Yet certain priorities remain constant despite this global volatility. While work may be the last thing on your mind as of late (and understandably so), strong, capable leadership remains as pivotal as ever. Leadership, per Tom, that puts people (really!) first. In seeking to encourage leaders to create a "sustainable and humane workplace" in the age of COVID-19, Tom has released a new piece titled "Excellence 2020: The 27 Number Ones." In it, you'll find succinct guidance about where to focus your leadership—from hiring and training to culture and management—now and always. In conjunction with this piece, Tom has released a series of observations loosely organized around leading effectively in the midst of the coronavirus pandemic. You'll find both documents below.

In a time of so much change, it's reassuring to know that Tom has been advocating for many of these ideas for over 40 years. Ideas that, in many cases, are more essential now than ever before. While the specific steps you take to implement these strategies may look different today than they would have last year, there are always ways to bring excellence to your workplace by keeping your focus on people.

Stay safe and be well.



**UPDATE** Tom has added more!



Some Good Stuff

Like many of us in this age of home isolation and social distancing, Tom has also been cleaning out the cobwebs in his closets. While organizing his digital home, he came across a 2006 PowerPoint titled “some good stuff.”

From Tom: 

“I read it and it is indeed … SOME GOOD STUFF! Hence, I thought it was worth sharing with you!”

Tom has since reformated the PowerPoint into a document for you to read. And we agree, these quotes have aged like fine wine. Enjoy!

SOME GOOD STUFF.quotes.2006.0525.2020

Listen in!

In these exceptional times, Tom stresses the need for inspiring and humane leadership now more than ever.

As leaders, we must ask ourselves: (1) What are our responsibilities to our employees and the greater community? (2) How will management excellence during uncertain times better shape our futures?

Tom tackles these questions in a number of recent conversations conducted well over six-feet away (!) with various thought leaders.

We hope these words offer you some guidance and wisdom in how you lead your careers and lives. In the meantime, stay safe.


Nov 16

Interview with Trevor Gay

Nov 13

"These are the Seven Commandments. Be kind, be caring, be patient, be forgiving, be present, be positive, and walk in the other person’s shoes." - Tom Peters in conversation with Mitch Russo on Your First Thousand Clients.

Sept 30

Catch Tom in conversation with Izolda Trakhtenberg on The Innovative Mind podcast

Aug 24

On the 250th episode of Peter Winick's Leveraging Thought Leadership, Tom talks about being a public figure and how thought leadership can be misinterpreted. Tune in here

Aug 24

Managing in times of madness doesn't have to be....madness! Catch Tom in his latest interview with Mark Graban on the Lean Podcast

July 28

On 1000 African Voices, Tom talks about Trump and the importance of leadership during turbulent times.

July 27

On Six Pixels of Separation, Tom talks to Mitch Joel about business thinking. Listen in, get inspired and GO! 

July 17

Check out Tom's feature on the Masters Speak series hosted by Future Generali India Life Insurance.

July 13

Tom speaks with Todd Schnick on the Schnick Foundation podcast.

July 3

Tom speaks with Adrian Swincoe on Punk CX about the need for Extreme Humanization. Listen to the podcast episode here!  

July 1

Check out this recorded livestream with Tom and Sam Maule of the 11:FS show.

June 29

In a LinkedIn Live conversation with Phil Gerbyshak, Tom stresses that certain priorities remain constant despite the global volatility brought on by COVID-19.

June 24

On the Scaling Up Business podcast with Bill Gallagher, Tom talks about putting people first. Why? Because what could possibly be more important!

June 21

Listen in to hear what Tom says company leaders must understand, his unexpected stance on maximizing shareholder value, and more on Roger Dooley's Brainfluence podcast.

June 21

On Global I.Q with Jim Falk, Tom talks about how leaders must navigate the new normal to effectively engage within the limits of social distancing and virtual conference rooms.

June 7

On the weekly show DisrupTV, Tom engages in an energizing conversation with Salesforce's Vala Afshar and Chairman of Constellation Research, Inc Ray Wang. This episode has reached over 72k views in just over a week! Check it out!

Podcast here.
Video recording here.

June 5

On Diane Hamilton's Take the Lead, Tom talks about his inspirations, motivations and strategies for managing better.


"I’ve been reading so much stuff for the past few years. The whole series of books from Sherry Turkle, a woman from Berkeley on how the new technology is making awful messes of our brain.  All of which incidentally, given the timing of our conversation and forgetting the nightmare part is incredibly important relative to this issue.

Are we all going to work for home and what does that mean in terms of social psychological interaction, decision-making, etc.?

I’ve been asked over and over again, the thing that Bob Waterman and I found in doing the In Search of Excellence research way back in 1977, was managing by wandering around in a two-year-old Packard. I’ve always said that’s the only idea I need. It’s not about managing by wandering around. It’s about leaders who are in touch." - Tom Peters

May 29

On Unleashed with Jeff Tetz, Tom talks about his recent compilation of management advice, 27 Number Ones.

May 25

Catch Tom and Marcus Kirsch on the third episode of The Wicked Podcast.

May 25

Tom and Nick Westergaard talk leadership in troubling times on the On Brand podcast.

“The way that leaders behave relative to the people that work with them throughout this crisis—let’s call it the last two months and the next 2–3 months—what they do and the way in which they do it will be the landmark of their adult career.” - Tom Peters

May 19

Tom speaks with Thomas Capone on the New York Distance Learning Association's podcast, Coffee in the Clouds

"What you have done in the last 60 days and what you will do in the next 90 or 120 days, to a significant degree, will be your life legacy... If you take great care of people, they'll take care of the bottom line. " -Tom Peters

May 12

Listen to Tom on Jim Marous' Banking Transformed podcast.

May 7

On the Tell Me What To Say podcast with Drew Kugler, Tom talks about communication during a crisis.

April 30

In his second appearance on the Stayin' Alive in Tech podcast with founder of Timeshare CMO Melinda Byerley, Tom discusses how managers should navigate tough decisions. Underscoring his decades-long philosophy of putting people first, Tom warns of the consequences leaders will face down the line if they don't prioritize their employees now.

"If you're a leader and if you have people working for you, never do any single thing you can't imagine bragging to your grandkids thirty years from now. It's all about people. It's all about taking care of people... You have a responsibility as a business owner." -Tom Peters

April 24

In this GYDA Member Hub Talks – Robert Craven interviews Tom on how the COVID-19 Crisis will define your career as a digital agency leader.

April 20

On Jeanne Bliss' Human Duct Tape Show, Tom talks about the importance of trusting your employees as many make the transition to work from home.

"The skill you need in a crisis is to have developed an incredible group of human beings who have autonomy and who care." -Tom Peters

April 1 

For non-corona related news, Tom spoke with Bradford Cooper on the Catalyst Health, Wellness and Performance Podcast discussing how to succeed and make an impact in the wellness industry.

“You have the opportunity to dramatically reshape the lives over a 10 year period of 1000 people.” - Tom Peters

March 29

On the Manage Smarter Podcast, Tom speaks with SalesFuel CEO C. Lee Smith on how to manage effectively and humanely during a crisis.  

"If you are a CEO sitting with stock options up the kazoo — and you’ve got a bank account of 170 million dollars — and if you lay front line people off (during this pandemic), you are a first-class lifelong SOB in my book." - Tom Peters


A collection of stimulating (I hope) design quotes ...

We don’t have a good language to talk about this kind of thing. In most people’s vocabularies, design means veneer. But to me, nothing could be further from the meaning of design. … DESIGN IS THE FUNDAMENTAL SOUL OF A MAN-MADE CREATION.” Steve Jobs

Expose yourself to the best things humans have done and then try to bring those things into what you are doing.” Steve Jobs

Huge degree of care.” Ian Parker, New Yorker, on Apple design

In some way, by caring, we are actually serving humanity. People might think it’s a stupid belief, but it’s a goal—it’s a contribution that we hope we can make, in some small way, to culture.” Jony Ives, design chief, Apple


But that day, in that experience, the thing that really gave me comfort was a tiny mirror [on the machine enabling patient eye contact with the tech and nurse] about as big as a Band-Aid.” Janet Dugan, healthcare architect undergoing an MRI exam, in Tim Leberecht's, The Business Romantic: Give Everything, Quantify Nothing,and Create Something Greater Than Yourself

Every business school in the world would flunk you if you came out with a business plan that said, ‘Oh, by the way, we’re going to design and fabricate our own screws at an exponentially higher cost than it would cost to buy them.’ BUT THESE AREN’T JUST SCREWS. LIKE THE THERMOMETER ITSELF, THEY’RE BETTER SCREWS, EPIC SCREWS, SCREWS WITH, DARE I SAY IT, DEEPER MEANING.” Tony Fadell, founder, Nest

He said for him the craft of building a boat was like a religion. It wasn’t enough to master the technical details of it. You had to give yourself up to it spiritually; you had to surrender yourself absolutely to it. When you were done and walked away, you had to feel that you had left a piece of yourself behind in it forever, a bit of your heart.” On the world’s premier racing shell builder, George Yeoman Pocock, in Daniel Brown's, The Boys in the Boat: Nine Americans and Their Epic Quest for Gold at the 1936 Berlin Olympics

The peculiar grace of a Shaker chair is due to the fact that it was made by someone capable of believing that an angel might come and sit on it." Thomas Merton

It is fair to say that almost no new vehicle in recent memory has provoked more smiles.” Review of the MINI Cooper S, reported in Donald Norman's, Emotional Design: Why We Love (or Hate) Everyday Things

“For every engineer and marketer on the “Experience Design & Development Team,” you need an artist, psychologist, musician, theaterdirector—and perhaps a shaman.” Tom Peters

“I believe that emotion eats reason for breakfast. I am not a daydreamer, idealist, or social activist. I am a business romantic.” Tim Lebrecht, The Business Romantic: Give Everything, Quantify Nothing, and Create Something Greater Than Yourself


Emotional Design: Why We Love (or Hate) Everyday Things
, by Donald Norman
Enchantment: The Art of Changing Heart, Minds, and Actions, by Guy Kawasaki
Lovemarks: The Future Beyond Brands, by Kevin Roberts
The Business Romantic: Give Everything, Quantify Nothing, and Create Something Greater Than Yourself, by Tim Leberecht