Tom's iconic article “The Brand Called YOU” appeared in Fast Company 25 years ago. William Arruda, founder of Reach Personal Branding, said of the article, "After reading it, I put down the magazine and decided to walk away from my marketing position at IBM so that I could dedicate my career to personal branding."
Today William Arruda published his interview with Tom in Forbes. It covers the anniversary of “The Brand Called YOU” and Tom's latest book Excellence Now: Extreme Humanism (as well as a sneak preview of Tom's next project). Here are some of our favorite quotes from Tom:
[Personal branding] is about doing incredibly good work, making friends, and being noticed for the good work.”
I've only been talking about one thing for 40 years, and that is “People First.” A people-first strategy works as much now as it did in the past. AI is not going to take over every job in the next 20 years.”
Extreme humanism says, “If we take care of people, if we educate people, if we produce products that are not aimed at making the climate warm up, we can live that way, we can be proud that way.”