Part 13 of Tom’s “Mother of All Presentations,” or MOAP, is available now at ExcellenceNow.com. You can download the PowerPoint version or a PDF. We’ll be releasing a section every other week throughout 2012.
Here’s the 6th entry in Tom’s “15H Theory of Everything,” featuring Sally Helgesen and presenting Brand You, Distinct or … Extinct! We recommend you go back and also read the 1997 Fast Company article where Tom laid out the concept. Find it here: “The Brand Called You.”