Part 13 of Tom's "Mother of All Presentations," or MOAP, is available now at ExcellenceNow.com. You can download the PowerPoint version or a PDF. We'll be releasing a section every other week throughout 2012.
Here's the 6th entry in Tom's "15H Theory of Everything," featuring Sally Helgesen and presenting Brand You, Distinct or ... Extinct! We recommend you go back and also read the 1997 Fast Company article where Tom laid out the concept. Find it here: "The Brand Called You."