TLBT Video #75
Strategy: Personalization Is Important

Now available on YouTube, a new video in The Little BIG Things series. In this clip, Tom relates a personal experience to highlight his message—put a personal touch into any presentation to form that all-important connection with your audience, whether it be a roomful or a lone listener.

You can find the video in the right-hand column of this page or watch it at YouTube (time: 2 minutes 30 seconds). Or, get a PDF transcript of the video's content: Strategy: Personalization Is Important.