"Gawd I do good work."
Disgusting!
Nonetheless ...
I rarely say such things, but I think your organizational world would work more effectively if you "obsessed" on those "REALLY First Things Before First Things." Please consider discussing this doc with colleagues.
I really cannot remember the last time—maybe this is the first time?—I have felt so determined about something I've written.
Sorry if the self-promotion puts you off—at least it's for a free product/pdf.