ISOE In <140 Characters

In response to a Tweet, I summarized In Search of Excellence—and thence the last 30 years of my professional life—in less than 140 characters.

In Search of Excellence basics in 127 characters including quotation marks and spaces:

"Cherish your people, cuddle your customers, wander around, 'try it' beats 'talk about it,' pursue excellence, tell the truth."

Q.E.D.