Little BIG Video #63
Strategy:
Pay Attention to Boomers

The latest video at YouTube is #63 in The Little BIG Things Video Series. Though young people are important to marketers in these times, Tom argues, marketers had better keep an eye on boomers, also.

You can find the video in the right column of the front page of tompeters.com or you can watch the video on YouTube. [Time: 2 minutes 52 seconds] You can also download a PDF transcript of the video's content: Strategy: Pay Attention to Boomers.