This week we add number 61 from The Little BIG Things Video Series. In this video at YouTube, Tom reminds us that branding efforts go only so far unless accompanied by an emphasis on people, i.e., the talent.
You can find the video in the right column of the front page of tompeters.com or you can watch the video on YouTube. [Time: 1 minute 55 seconds] You can also download a PDF transcript of the video’s content: Strategy: Brand Equals Talent.