Here's video number 59 from The Little BIG Things Video Series. Tom says it's all about relationships. Not only that, he provides a must-read book list that will help you with relationships in business.
You can find the video in the right column of the front page of tompeters.com or you can watch the video on YouTube. [Time: 1 minutes, 59 seconds] You can also download a PDF transcript of the video's content: Brand You: Read These Books.