Here’s video number 58 from The Little BIG Things Video Series. Tom provides a compelling argument for marketing to the over-50 population, including this quote from Bill Novelli of AARP: “People turning fifty today have more than half of their adult life ahead of them.”
You can find the video in the right column of the front page of tompeters.com or you can watch the video on YouTube. [Time: 3 minutes, 6 seconds] You can also download a PDF transcript of the video’s content: Strategy: On People Turning 50.