It's time for a new section in The Little BIG Things Synopsis Series. The next section in The Little BIG Things: 163 Ways to Pursue Excellence is titled "Details" and it's really the heart of the book. Tom tells four stories to underline how essential little details can be to your brand—like a shiny red truck in Vermont mud season.
You can download a free pdf of this section from The Little BIG Things Synopsis Series* by clicking below:
*The Synopsis Series is an adaptation that gives you a taste of the BIG idea in each of the 163 Little BIG Things. More information on the book can be found on this page. The Synopsis Series as released thus far can be found here.