Here's video number 55 from The Little BIG Things Video Series. You'll be amazed by what you learn if you're willing to do one very simple thing: Shut up. According to Tom, listening—even through uncomfortable silences—is an essential sales tool.
You can find the video in the right column of the front page of tompeters.com or you can watch the video on YouTube. [Time: 2 minutes, 59 seconds] You can also download a PDF transcript of the video's content: Brand You: Shut Up.