Cool Friend #157
Francis Gouillart

Our new Cool Friend Francis Gouillart has coauthored with Venkat Ramaswamy, The Power of Co-Creation: Build It With Them To Boost Growth, Productivity and Profits. "Co-creation is about engaging people to create more value together. It involves redesigning interactions... [to] unleash the creative energy of people." To find out more, read the interview with Erik Hansen and visit their site.