Richard Pascale is the coauthor, with Jerry and Monique Sternin, of The Power of Positive Deviance: How Unlikely Innovators Solve the World's Toughest Problems. Tom was fascinated by this book and highly recommends it. In the new Cool Friend interview, Richard explains to interviewer Erik Hansen that in seemingly impossible situations, there are a few people succeeding with the same set of resources that seem to be failing others. The key to major positive change is finding these positive deviants and showing the community their success in order to get it to spread.
Richard provides examples from reducing neo-natal mortality rates in Pakistan to helping hungry children in Vietnam to reducing deaths in hospitals caused by an antibiotic-resistant bacterial infection. We're hoping you'll find this method very useful in making positive change where you are. Read the interview and visit Richard's site for more information.