In video number 39 from The Little BIG Things Video Series, Tom reminds us not to stoop so low as to badmouth the competition. It may be a simple truth, but it’s a valuable one.
You can find the video in the right column of the front page of tompeters.com or you can watch the video on YouTube. [Time: 2 minutes, 38 seconds] You can also download a PDF transcript of the video’s content: Brand You: Never Trash Your Competitors.