In video number 38 from The Little BIG Things Video Series, Tom describes just how powerful storytelling can be and argues that’s why it’s essential to turn your brand into a story.
You can find the video in the right column of the front page of tompeters.com or you can watch the video on YouTube. [Time: 1 minutes, 55 seconds] You can also download a PDF transcript of the video’s content: Strategy: The Story is More Powerful than the Brand.