Who are you serving? How can you best serve? Are you making your unique contribution? Are you getting better every day? These are the four questions central to the book Serve to Lead, by James Strock. Jim is our new Cool Friend. In the interview, he and Erik Hansen discuss how your thinking shifts when you start asking these questions on a regular basis and how they apply to current events. Read the interview and find out more about Jim at ServetoLead.org.