Cool Friend #149:
Anna Bernasek

Our new Cool Friend, Anna Bernasek, is the author of The Economics of Integrity: From Dairy Farmers to Toyota, How Wealth Is Built on Trust and What That Means for Our Future. In the interview, Erik Hansen and Anna discuss how a financial system focused on quarterly performance encourages short-term rather than long-term strategies, and the problems that result. Anna explains why, for fiscal and non-fiscal reasons, it's in your self-interest to act with integrity. Read the interview and, to find out more about Anna, visit her site.