Tom has been developing the "Excellence Oath and Credo" for a time. He blogged about it, included a version in The Little BIG Things, and has now added the Oath of Office for Managers/Servant Leaders. According to Tom "It is a set of ideas ("Principles for doing business well and profitably"? "Elements of Excellence"?) worthy of attention and emulation."
With a focus on the development of your team's talent and considering leadership a sacred trust, Tom encourages you to be "explorer-adventurers proceeding toward individual and collective growth.". He puts it this way, "Our job as leaders—the alpha and the omega and everything in between—is abetting the sustained growth and success and engagement and enthusiasm and commitment to Excellence of those, one at a time, who directly or indirectly serve the ultimate customer."