In a new video for the The Little BIG Things Video Series called Excellence: Language Matters, Tom asks that you pay attention to the language you use. "If you want an energetic place, use energetic language." Are you measuring whether things are "Insanely Great"?
You can find the video in the right column here at tompeters.com or you can watch the video on YouTube. [Time: 2 minutes, 45 seconds] You can also download a PDF transcript of the video's content: Excellence: Language Matters.