The KRP Factor

Dandelion

This, KRP, began as a 140-character Tweet:

K = R = P
(Kindness = Repeat business = Profit)

Kindness:

Kind.
Thoughtful.
Decent.
Caring.
Attentive.
Engaged.
Listens well/obsessively.
Appreciative.
Open.
Visible.
Honest.
Responsive.
On time all the time.
Apologizes with dispatch for screw-ups.
“Over”-reacts to screw-ups of any magnitude.
“Professional” in all dealings.
Optimistic.
Understands that kindness to staff begets kindness to others.
Applies throughout the “supply chain.”
Applies to 100% of customer’s staff.
Explicit part of values statement.
Basis for evaluation for 100% of our staff.
Starts with the boss/bosses.

Q.E.D.

(Above, after a long Vermont winter, there’s nothing boring about a Dandelion.)

Tom Peters posted this on May 4, 2010, in Branding.
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