The Awesome Act of Attention

“To be in the present with someone is a gift. The gift of attention is perhaps the most precious and envied of all. …

“Think of someone who, while you are talking to him, is looking elsewhere, mentioning a subject that is irrelevant to what you are saying. Inattention has a disruptive, depressing aspect, which saps our vitality and robs us of our self-confidence.”

From: The Power of Kindness, by Piero Ferrucci.

Message: Pay attention to the way you pay attention today/this week.

Consider: “Paying attention” is “the most precious gift.”

Follow-up: Talk explicitly about the act of and power of paying attention. It is not only a “gift,” but it is a “tool” that pays enormous practical dividends.

Tom Peters posted this on May 11, 2010, in Brand You.
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