When people need help, they often can't articulate exactly what it is they need. Ed Schein's book, Helping: How to Offer, Give, and Receive Help, Understanding Effective Dynamics in One-to-One, Group and Organizational Relationships, offers practical strategies for determining what kind of help is desired. Ed is Sloan Fellows Professor of Management Emeritus at MIT, and he's done a great deal of writing and consulting on the subject of culture change. In the new Cool Friends interview, Ed talks with Erik Hansen about how to offer the most effective help. If you call yourself a consultant, I'd call this interview essential reading, and this book, a highly recommended purchase.