Cable POWER!

From my de facto Bible, Nick Kristof and Sheryl WuDunn’s Half the Sky:

“[A study] focused on television’s impact on rural India. Robert Jensen of Brown University and Emily Oster of the University of Chicago found that after cable television arrived in a village, women gained more autonomy—such as the ability to leave the house without permission and the right to participate in household decisions. There was a drop in the number of births … wife-beating became less acceptable, and families were more likely to send daughters to school.” (A similar study in Brazil produced similar results. A new TV network featured soap operas, which became wildly popular, starring empowered women with few children. Again, birth rates sagged, especially among women “of lower socioeconomic status.”)

Interesting, eh?

Tom Peters posted this on May 6, 2010, in Trend$.
Bookmark and Share