Strategy: Be Extraordinary

The video series continues with Tom describing a meeting with Barry Gibbons, former chief of Burger King. Asked to speak to the collected BK managers, Tom sparks Barry's realization that anything is better than being ordinary.

You can watch the video (time: 3 minutes, 5 seconds).

Or get a PDF of the video transcript: Strategy: Be Extraordinary.

Cathy Mosca posted this on March 11, 2010, in Strategies.
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