Memorize this equation:
W > 2(C + I)
Put the damned equation on posters all over the damned walls and halls of every damned office.
Put the equation on everybody's Desktop.
Translation, my passion of the last 15 years: The "women's market" is over twice as big as the Chinese and Indian markets combined. And, on average, you aren't doing a damn thing about it—and that even holds if you think you do in fact "get it" and are "on it."
"The Female Economy: As a market, women represent a bigger opportunity than China and India combined; so why are companies doing such a poor job of serving them?"
"Women now drive the world economy. Globally, they control about $20 trillion in annual consumer spending, and that figure could climb as high as $28 trillion in the next five years. ... In aggregate, women represent a growth market bigger than China and India combined—more than twice as big, in fact. Given those numbers, it would be foolish to ignore or underestimate the female consumer. And yet many companies do just that, even ones that are confident they have a winning strategy when it comes to women."
(I beg you!!!!!!)