We'd like to point you to this piece that Cool Friend Andrea Learned posted over at LearnedOnWomen.com. She reports that separately two male researchers, Michael Silverstein (with coauthors) and Paco Underhill (both Cool Friends, by the way), are about to publish books on seizing the opportunity of the women's market. She says that maybe people will pay attention, as they seem not to have listened to Marti Barletta and other females (such as Faith Popcorn). Inadvertently, Andrea is echoing what Tom posted last week, on finding the article "The Female Economy" by Michael Silverstein and Kate Sayre in Harvard Business Review. Its subtitle puts the message across: "As a market, women represent a bigger opportunity than China and India combined; so why are companies doing such a poor job of serving them?"