Are you making Whuffie? It's the currency of reputation. Are you adding value to the community? Can you be trusted? Tara Hunt is the co-founder of Citizen Agency, which she later left to establish herself as a free agent whose mission is to teach clients how to better foster relationships with the communities they serve, especially through effective use of social media. You can find her blogging at HorsePigCow, on Twitter as MissRogue, on Facebook, in pictures on Flickr, and locate her on Dopplr. Or you could read our Cool Friends interview, where she and Erik discuss her book The Whuffie Factor: Using the Power of Social Networks to Build Your Business. Oh, and here's her website, TheWhuffieFactor.