This new Cool Friend interview with John Kador will have you re-examining every apology you’ve ever made or heard. Author of Effective Apology: Mending Fences, Building Bridges, and Restoring Trust, Kador explains the most effective ways to apologize as well as some surprising financial implications. When Tom read the book he was getting the apology message from several quarters, and he declared apologizing to be a core competence for everyone who would be effective at business, so fundamental that he included it in the Success Tips as #155. You can read John Kador's Cool Friends interview, or learn more about apologies at his blog, personal website (www.jkador.com), and book website, (www.EffectiveApology.com). John can also be found on Twitter at Twitter.com/jkador.