Stats from Kelley Murray Skoloda’s Too Busy to Shop.
Women purchase:
85% all consumer purchases, cars to computers
91% new homes
66% personal computers
92% vacations
80% health care decisions
89% bank accounts
Etc.
Marketing “success”—women’s perceptions:
59% of women “feel misunderstood by food marketers”
66% healthcare
74% automotive
84% investment advisors
Etc.
So??????????