TomChirp #7

Stats from Kelley Murray Skoloda's Too Busy to Shop.

Women purchase:

85% all consumer purchases, cars to computers
91% new homes
66% personal computers
92% vacations
80% health care decisions
89% bank accounts
Etc.

Marketing "success"—women's perceptions:

59% of women "feel misunderstood by food marketers"
66% healthcare
74% automotive
84% investment advisors
Etc.

So??????????