Cool Friend #137: Matthew May

Matthew May spent eight years consulting to Toyota, during which time he assessed how they got 250,000 employees fired up to come to work every day. At the heart of it was small changes with big impact—”the notion that they’re always trying to do more with and for less.” Thus he began the studies that led to his latest book—out today!—In Pursuit of Elegance: Why the Best Ideas Have Something Missing. He discusses the concept of leaving something out with Erik, in his Cool Friends interview. You can read more at Matt’s book website, And, with “less is more” as part of his philosophy, naturally Matt is on Twitter at