This Is Not a Recession

Don’t think of our current economic crisis as a recession. Instead, think of it as a recalibration.

Everything is different now.

If you think of it as a recession, you may be tempted to “hunker down” and wait for the economy to cycle back.

If you think of it as a recalibration, you will be motivated to focus on what you have to do differently, since everything is different now.

The way your business generates results is different, now.

Your customers think differently, now.

Your customers care about different things, now.

Your customers act differently, now.

Your customers may actually be different people, now.

Customers aren’t disposable anymore; more than ever, you have to create sustainable customer relationships.

Everything is different now.

I’m posting this on January 7, 2009. One thing I’m convinced of is that the world I am working in today is different from any world I have ever done business in. The world has been reset. We can no longer look at the “LY” column on reports to use last year as a benchmark for what will happen this year.

(Please join me on January 9th for my free 2009 Readiness Teleseminar. You can register here. I’ll address six questions that you must answer, to thrive in ’09. Please sign up, and if you can’t make it live you’ll receive an audio recording after the event.)

[Visit Steve’s website and share ideas at See his books at—CM]

Steve Yastrow posted this on January 8, 2009, in Marketing.
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