Super Bowl Show Down

We're going to be conducting an experiment at on Super Bowl Sunday. We've asked our Cool Friends Sally Hogshead and Steve Yastrow to wage a back and forth discussion about the Super Bowl advertisements. It seems that Sally and Steve have different ideas about the relative merits of companies spending $3 million per thirty-second ad. Steve thinks it's a total waste of money; Sally thinks not. But their comments on the ads will take place at Sally's Twitter address is and Steve's is While it may be difficult to follow their replies to each other at Twitter itself, since all the other discussions (and there will be plenty) will be showing up as well. So to make their 'debate' more clear we'll be pulling their 'tweets' off Twitter and posting them as an ongoing blog post at We'll be starting somewhere around 6 p.m. Eastern U.S. time tomorrow, Sunday, February 1. Hope you can drop by.

Erik Hansen posted this on January 31, 2009, in Marketing.
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