Creativity Award in Tough Times

Tough times require a special emphasis on creativity. My top award to date (I'm late on this) goes to Hyundai, for its program of allowing a purchase to be returned within a year if the purchaser becomes unemployed.

Bravo, for the decency, for the marketing value, and for unadulterated creativity!

Tom Peters posted this on January 22, 2009, in Excellence.
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