Radically Thrilling.
Recession Cure.

Tuf-E-Nuf hammer

Steve Jobs says that the definition of a perfectly designed product is one you want to lick.
BMW claims that one of its models is radically thrilling.
Economists agree that inducing people to open their wallets is the cure to the recession.
And I claim it all boils down to the right kind of hammer.

A hammer you want to lick.
A hammer that is radically thrilling.
And a hammer that induces you to make an expenditure that you hadn’t intended to make.

Hence: See the photo above of the Tuf-E-Nuf hammer.

This gorgeous little hammer is a true innovation, even an earth-shattering innovation. The head is the head of a [normal] heavy hammer. But the handle is only five inches long, half the standard length. And the grip is great, up to the OXO standard. The net result is the ability to maneuver in tight spots while retaining almost all the power of a full-size hammer. And, as a bonus, owning a piece of sculptural art. So I ended up buying six of the bloody things for Christmas presents—including, Christmas spirit be damned, one as a present to myself.

Great design rules!
Innovation is king!
Functionality scores!
Lickability and Radically Thrilling are the standards worth shooting for!
There is more to life than iPods!
Beating the recession occurs at the checkout in the R.K. Miles hardware-home-building supplies store in Manchester Center VT!
Excellence knows no bounds!
Happy 2009!

Tom Peters posted this on December 30, 2008, in Innovation.
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