Gestures Matter!

Gestures do count. Lee Iacocca worked for a-dollar-a-year when the government gave Chrysler a life-saving loan. Wouldn’t it have been great if Ford CEO Alan Mulally had driven a 2008 Ford Escape Hybrid the 520 miles from Detroit to D.C.? Hokey as hell—but he just might have gone home with a several-billion-dollar check in his pocket.

Tom Peters posted this on November 21, 2008, in Leadership.
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